SEO Champion Blog

Well SES San Jose has changed for the better this year. Its amazing I have been coming to SES since it was a small one room meeting .

Now SES has great conferences, they talked about Asia markets and non USA markets for seo and ppc. We all know that USA markets will never go away, but the business and the option to make 4-20 fold on your money every month is there overseas outside of the USA

Wow but the first conference I sat in was called ” Death of .Mobi ” for cell phone marketing, now since I have clients and myself own upwards of 800 mobis, I was curious to hear what Rebecca Lieb , Editor of Clickz.com and also Brian Wool VP of Localeze.com which was unprofessional and laughing at my accurate statements, but with my law and seo personality I asked him why he was laughing, well because I was speaking the truth and shutting their bull meeting down by the truth. The issue I had with the panel is that Rebecca had no facts of .mobi.

Now she stated: mobi is dead in the USA and the stats are not there. Now for her or her other panel member to say there is no stats is common sense. So I stood up and asked a question, more of a comment. I asked them, how can they give advice based on lies. There is no stats stated : Michael Rotkin Owner of Secoahmpion.com in the USA because the USA will not get mobis or get used to it for 2-5 years.

So to back up my statement, I also stated that mt mobi stats in Japan and other Asia countries are doing well. So the issue is, these panel associates are new and needed something to talk about. There was 500-1000 members listening to me speak, as I had the stats on mobi.

So this blog is dedicated to listen to what makes sense and ask questions to get the truth out like I did. Cause sometimes people such as the mentioned above can make up anything with their position and novice website owners pay 2,000 usd to get in and go off their advice and loose everything. My thing has always been to run things by me, as I tell the truth. Look for more updates and the truth, also see my seo information portal www.seochampion.com and www.seolobby.com

Thanks Michael Rotkin

Owner seochampion.com

Here’s exactly what to do on PPC:
Use Google AdWords & Yahoo PPC to target a few “main head terms” set to broad match. With broad match, any query that includes the targeted keyword will trigger the ad to display.

For example, broad match bidding on the term ‘Flat Screen’ will cause the ad to display for ‘flat screen parts’, ‘flat screen repair’, ‘fix my flat screen, etc.

Let the campaign run until it accumulates a good-size set of data over 1000 impressiona, then run the ‘Search Query Performance’ report in AdWords. This report will detail the queries submitted which triggered your ad. The report will most likely reveal several ‘long tail’ terms.

I would like to give a quick run down on the difference between search engine optimization ( SEO ) and pay per click ( PPC ).

Pay per click is when you spend 30 cents to $5.00+ a click depending on industry, with internet law marketing and mortgage-foreclosure being the highest.

Now this model is great for businesses that hire the right person to do their pay per click, as I can help a client  that spends $10,000 to achieve $40,000 per month in profit on a average company profile survey over the past 6 years.

Be careful with novice setups, as Google adwords is set up as a fort! Adwords has many options to spend your money everywhere, but only a few work for certain industries.

Now there is many ways to buy sponsor links. You can do Search ( Google.com search box results ) , content match ( ” Other website partners of Google and its monolopy of search engines including Yahoo.com, where you see displaying google ads relevant to your content” ).

The “Content Network ” can be great to use on Adwords, Yahoo PPC., Msn PPC, Ask.com PPC to get a lot of clicks at a low cost per click. Content network should only be used and should be monitored daily to see results.

Now well move off pay per click for a few, and on to my favorite SEO-”SEOOR” ( “Search Engine Optimization Organic Results” ) SEOOR directly identifies the organic side of the search engines ( The Free Side )

You will see the organic listings which has been on every search engine for years. They are on the left hand side, where the natural results have existed since inception. Now these companies have been in those places for years and have the most relevant and algorithm set the search engines are looking for to rank highest. But these companies can be moved and you can move into their place.

Once your website has the correct algorithm sets applied within its code and offline, your ranking increases naturally, as you will move up in the results over the course of my seo algorithm work.

So the difference between seo and ppc is, owning your land and not renting per click!

PPC is instant, so we advise you start with ppc and let us manage your campaign as we do Seo for you and then slowly decrease your ppc spend as seo increase rank”!

Please contact me seochampion@yahoo.com for a free quote and consult seo report by email.

Thanks Michael Rotkin

Please take a minute to let me know if this information was helpful?

This document is written by Michael Rotkin Seo Expert, Owner of Seochampion.com on 8-2-08 at 2:51 am Pst, In no way is this information allowed to be duplicated. Seochampion.com has tracking software to track any content copying across all countries.

I found an article on webpronews.com I am posting below for everyone to see.

I am not surpised, because facebook.com advertising rejects most ads, as they think they need to be picky of who spends money with them. I will not mention my client who owns a dating portal that has been rejected numerous times by facebook.com. This client committed $10,000 a month to spend and facebook rejected the ad. I do pay per click on the side and also facebook.com rejected some ads for gamers.

So if Facebook.com is in business to sell advertising, why are they bias to who they let advertise? Facebook.com keep up the terrible work approving ads and being picky and your customers will find the next biggest social site to date!

Article below taken from Webpronews.com

Facebook’s Value Is Decreasing

If you’ve forgotten, just nine months ago, Microsoft purchased a 1.6% stake in Facebook for $240 million. Doing the math from that, the total value of Facebook last October was $15B.

But apparently this possibly-soon-to-be-recession-(though-technically-still-not,-people!) has really hurt the “social utility.” Rumors are circulating on Silicon Alley Insider and TechCrunch that Facebook’s current value is less than $5B—and as low as $3 or $4 billion.

SAI cites rumors appearing in their comments for weeks that Facebook’s value is plummeting—and, more importantly, a source who was offered a 0.25% stake for $12.5M just two months ago. Once again turning to our trusty, rusty algebra, that gives a more recent total value of $5B.

Even more damning, Mike Arrington says that Bill Dagley, the managing director of a fund of high value investors (you know, VCs), is rumored to be shopping around some discount Facebook shares as well:

We’ve been forwarded one email conversation from a source, where Dagley asks if they’d be interested in “buying shares of Facebook from current holder?” Another person who was approached said the asking price was $3-$4 billion. A third source says the total amount of stock being sold is around $30 million.

The seller was never disclosed, but it’s likely a current or ex-Facebook exec who wasn’t required to sign special agreements with investors during the venture rounds. That likely means they can theoretically sell their stock once it’s vested and paid for.

This news comes just days after a court ruled in the ConnectU settlement that the Microsoft deal valuation was “different than the valuation disclosed in the press release”—ie Facebook was never worth $15B.

While a valuation of $3-5B is a much more reasonable figure than $15B for a network that’s still struggling with monetization, it’s also still a pretty mind-boggling figure. What do you think? Is $5 billion asking too much for Facebook?

Mike Mcdonald from Webpronews.com first interviewed me at SES in 2005. I have provided a link on here to their site for users to see. This website is awesome and has the best related information and news stories related to internet marketing-sem-seo-ppc-google and more. I trust Webpronews and its sources. They always interview the top Ceo’s of websites and search engines to get their users to understand whats involved with Seo and Internet marketing. Please leave your comments and let me know if you like webpronews sources or if you found any other more lucrative sources. Thanks Michael Rotkin http://www.webpronews.com/

Ed Taylor has increased seo revenue unwards of 775 Million dollars. I talked with Ed about the stage of the Seo industry and we both agreed there are so many fakes out there that are lead gen or have no clue how to play in a real mans game. ” Traffic Contoller ” Ed is by far more experienced then Bruce Clay.

I heard Bruce Clay Speak for years at SES and Pubson and Ed Taylor speak. Ed you can tell has passion and doesn’t beat around the bush with the same info like certain ” Owners of major seo firms like Bruceclay.com that overchange and under-perform, per my clients statements. the SES and Pubcon speakers do overtime.

I am a little of Ed’s number of increasing seo revenue for clients upwards of 775 Million in revenue in last 7+ years, where I sit at 55 million, but I am the newer generation of seo experts. I know the first algorithm parts before 2000 and all the parts for that matter after 2000.

There are many Seo ” Quote on Quote” Firms like www.addvissors.com, Vendorseek.com, Lead Gen companies for Seo trying to capitalize on novice website owners.

Larger Firms such as bruceclay.com in California, Simi Valley that overcharge their Seo clients and string them along with no structure, as Bruce Clay does not work on Seo anymore much. I have a few clients that are now with me, that left Bruce Clay and some big brand name giant seo firms, which is where I got this information from. There is so many Seo Firms that are not legit. Stay tuned as I will expose the truth within the Seo industry and state the Seo Agencies or Seo websites trying to lure and overcharge clients, in the next weeks.

See here is the problem with hiring a branding name Seo Firm like Bruce Clay. First you do not have the original owner seo expert working on your website, as Bruce Clay does not work on Seo for his clients anymore as of a few years ago. You have 8 people down from the top and maybe a intern working on your website for their training, which could not just loose you money but precious time!

If you are serious about your Seo, make sure they the :”Seo Experts” working on your project have over 5+ years experience and a track record of their own: Not just their company like bruceclay.com and www.seoripoff.com which is a lead generation company prying on vulnerable Seo clients. A lot of website owners have been taken by PPC buying Seo ” Firms” Jokes” or what ever you wanna call them like . Type in ” Michael Rotkin Seo” and see all the joke Seo Firms that buy sponsor links. Well if these seo companies had organic ranking and did not need to buy PPC , then why do they call themselves Seo Firms” or Seo Helpers?

Whats your thoughts? This blog will be updated with new information and my secret information, as the owner and Seo Expert of 9 years Michael Rotkin. Does your Seo Firm give you reports every Friday?