Google is no longer into Authorship

Posted on: September 1st, 2014 by Michael Rotkin

Google latterly made a difficult decision about using authorship markup or displaying author details and information which is no longer useful and helpful as expected which can further distract the results. Therefore, Google finally decided to ceased from using the authorship thoroughly.

This is actually announced by Google’s John Mueller. Though it is pretty odd for something like it wasn’t announced on any official Google blog, but on his personal blog Google+ which seems to motivate webmasters and users to take advantage with. Mueller writes:

“I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made difficult decision to stop showing authorship in search results.

(If you’re curious – in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our user’s experience.)”

Based on his blog posted on his personal Google+, Google will still continue to strive in order to develop a support of structured markup like and make use of it to manifest rich fragment in search results. Also, he stated that users will not be affected by the changes with Google+ from friends and other pages in search results or publisher markup.

Asked in the comments – For sake of clarity, Does this include publisher markup? Mueller said “No, publisher markup is not affected by this.” Also, Mueller was asked if Google will still be using authorship schema behind the scenes, does google still have the data and whether or not people should remove the authorship code from their pages. Then as a quick response from Mueller, he said, “No, we’re no longer using authorship, we treat it like any other markup on your pages. Leaving it is fine, it won’t cause problems (and perhaps your users appreciate being able to find out more about you through your profile too).”

As per comments, another question was asked if there is no longer any value to showing Google via interlinking with the Google+ profile, what pieces of work have been published online, Mueller retorted, “Well links, are links, but we’re not using them for authorship anymore.”

Google has considered the Right To Be Forgotten and Open Up for Registration

Posted on: September 1st, 2014 by Michael Rotkin

The concept of “right to be forgotten” has been discussed and put into practice in the European Union in recent years. This is a law which was established to protect the privacy of an individual without being condemned about the action performed in the past. It is a desire of the individual to live in autonomous way despite of what happened in the past.

For the past few years, Google did not allow the deletion of links but last August 21, 2014, Google has garnered over 30 million deletion requests, due to several reasons like copyright violations and privacy violations.

Just recently, Google has considered the law in Europe and opened up registration for its very first discussion in regards with the “right to be forgotten.” The organization has sets the schedule dates for the event, which are as follows:

September 9 in Madrid, Spain
September 10 in Rome, Italy
September 25 in Paris, France
September 30 in Warsaw, Poland
October 14 in Berlin, Germany
October 16 in London, UK
November 4 in Brussels, Belgium

For those interested in helping Google to improve – You may present your ideas via providing presentations with the coming consultation event regarding the effects of the “right to be forgotten” law in order to make Google a better and safer place for public conversation.

Jetpac is now joining Google

Posted on: August 28th, 2014 by Michael Rotkin

Jetpac is created by a San Francisco-based company to provide free city guides based on public pictures from Facebook and Instagram. It has the ability to search for the best views in different places. It also has a smile recognition technology, which tells users how happy people are at a given city. The app started on Ipad as a social travel guide but later developed for Instagram and Facebook.

Jetpac requires iOS 6.1 or later. It is compatible with iPhone 4, iPhone 4S, iPhone 5, iPhone 5c, iPhone 5s, iPad, and iPod touch.

Here are some of the features of Jetpac:

• Provide visual guide to over 6,000 cities all around the world, from San Francisco to Kathmandu.
• Provides directions and phone numbers
• Find the most popular places where people hangout
• Find the most popular places to different category like sports, restaurants, bar and more.
• iOS7 and retina friendly design
• It has 100,000 fun photo quizzes

This wonderful application is now joining the giant search engine Google. What do you think will happen next?

Twitter Launches Tweet Activity Dashboard

Posted on: August 28th, 2014 by Michael Rotkin

Last July 2014, twitter launched its tweet activity dashboard to verified users and advertisers. Recently, they made another announcement about expanding their organic tweet analytics. It is now open and available to all users who tweet in French, Japanese and Spanish. Their accounts must be at least 14 days old.

Tweet activity dashboard allows users to see their tweet engagement in real time. They can also compare tweet activity from different months. Not only that, they can also see detailed information on the numbers of replies, favorites, re tweets, follows and clicks their tweet receives. Tweet metrics can also be downloaded.

To check your tweets analytics, you need to visit You should log in using your twitter account. If you are accessing your dashboard for the first time, the first thing that you will see is your tweets impression and engagement. To see specific data for your tweet, you just need to click into an individual tweet.

Twitter also shares the best practices for using tweet activity dashboard. Here are a few ways to improve your content strategy:

a.) Take note of the time of the day and day of the weeks with the highest engagement and impressions.
b.) Determine your tweet cadence.
c.) Identify which tweet mechanics works like for examples call to actions.

If you are not using twitter for your business, try it now and see the benefits it can give you and your business.

Benefits of Organic Hydroponics

Posted on: August 24th, 2014 by Michael Rotkin

In our new generation today, the traditional ways of agriculture, which consist of watering, sowing, cultivating and attending to the plant everyday is less popular because organic hydroponics has been discovered.
Anyone can grow their plants fast and not only that they can also create more production by just simply applying the strategies of organic hydroponics.

Believe it or not, a lot of greenhouses nowadays are applying natural hydroponics fertilizers to their plants because plants grown hydroponically are healthier.

Read below the advantages of utilizing natural and hydroponics gardening:

A.)Organic hydroponics can develop larger and healthier crops due to the natural fertilizer supplied on the roots of the plants.

B.)Hydroponics gardening saves time and effort. You do not need to attend to the different wants of the soil resembling conserving the weeding the soil, soil wet, sowing, and nurturing the soil.

C.)Vegetation can grow collectively even when they’re grown close to every other. Not like in traditional agriculture, the plants need more room because the soil creates bigger roots for the plants. In hydroponics gardening the roots of the vegetation develop smaller in distinction to a larger plant or crop

D.)No need to worry if the water you fed to the crops is less or enough for the roots.

E.)There is no need to worry on the fertilizer or chemical solution utilized to the plants as a result of the amount may not matter as long as the vegetation is able to sustain its fast development and production.

Many gardeners and farmers are buying hydroponics wholesale. The existence of many natural hydroponic greenhouses is a proof that many are interested in organic hydroponics.

Always look at yourself as a business online, you have divisions and a division is social media, where another one is your blog

Posted on: December 17th, 2012 by Michael Rotkin

Your a blogger, but a business person first.

New bloggers face tough challenges, do they just post new articles on their blog or do they focus on social media?

The answer is, very simply do both. The method that still stands today, in its basic infancy needs to be applied.

1) Write your blog post, add keyword tags and make sure you have the latest seo pack then adhere to step two right after.

2) Create an account on the top 20 social media websites, by doing a search ” top 20 social media websites 2012″ and log these and put on a note pad, by pencil or pen. We will provide a full list, of sites that help rank your blog, later this week.

3) Make sure you have a twitter account, a facebook account, a youtube account, a pinterest account and then apply your newest blog post on those accounts, by clicking like on your blog and clicking retweet as well on a social toolbar on your blog, above your title of each post.

4) Then spread the word of your new post to your friends and family, so they like and retweet, as that will trigger a small viral approach, which is needed to gain ground daily and help you rank, which creates unique visitors and then revenue for ads the visitors can use to their benefit on your blog.

5) Repeat this to pinterest in the form of pictures, as always figure out how to make your post fit in each social platform, no matter if it’s not for your blog. There is always a fit, even if you don’t blog about shopping lets say, there is a way to incorporate your post in pinterest as an example.

6) So with steps 2-5, you will be creating links up and back, from your blog to your videos division, social media pages and then back to your page. This is the basic method that needs to be done daily, to show engagement from your blog to your social media accounts, to create a true audience and structure, which is desired by the algorithm values and spiders to gain keyword rank.

7) Always look at yourself as a business online, you have divisions and a division is social media, where another one is your videos. This is not talked about much, but a great business structure for search engine marketing within marketing for your business or blog.

New bloggers and online entrepreneurs face tough, but lucrative opportunities in 2013 and there is no better time to start on your own blog now.

Posted on: December 17th, 2012 by Michael Rotkin

Helpful Tips For New bloggers

New bloggers and online entrepreneurs face tough, but lucrative opportunities in 2013 and there is no better time to start on your own blog now.

To make money online, one must ask themselves if they are ready to work and work smarter, not harder. Are they dedicated to writing daily and promoting their blog or just talking about it?

Upon saying “Yes I am ready to make my mark and generate some extra income, that will only rise”, the online blogger can do well and set a presence for their role in life online.

So some tips to take home, when you blog.

The search engines want to see new blogs, posting blog posts 3-4 times a week at 380-400 words each and we recommend 4-8 times a week, one should post.

Think about this very carefully. If you were Google, Yahoo or Bing and are looking for good content, would you rank a blog that posted 3-4 times a week, or a blog that posts 4-8 times a week higher on certain keywords?

The answer should be more is better, as the search engines only know what you write and value your blog, based on how much effort you put into the website or blog. Now all this is good to make money online and create self structure, while creating your own business, as a blog is a newspaper and can rival any other blogs, which are competitors per say eventually, as seen in the past and currently.

Also with writing about your favorite topics on your blog, one should have some video presence as well, Vimeo and youtube and create 3-4 new videos per week, with adding those to your blog as well. Also keep in mind to post to Bing videos, Yahoo videos as well, as each engine cares about what they offered the online blogger, not what their search engine competitor offered.

The blogger will want to give a brief summary on what you they wrote by hand, to Youtube by voice and video, which then creates a second opportunity to be ranked, as the spiders crawl those videos posted on your blog.

Now the search engines love links and backlinks right? So how we solve this value of the formula is, the blogger must find other topics online right after writing his or her blog post and or video and get ready to engage audiences and the engines.

Then find and read other similar topics and make comments, with leaving your full http url, not just your (www.) and then do not forget to leave your keyword in the name field, which in turn links to the blog post you created, letting that blog know who you are, which creates a connection in the search engines eyes. Any questions feel free to ask below, thanks Michael Rotkin, Founder of

More tips top come this week for new bloggers, concerning social media and blogging

Weekly Recap Of Internet Marketing Jobs Available That Congress & The Senate Need To Be Briefed On

Posted on: December 7th, 2012 by Michael Rotkin

Internet Marketing Jobs are very easy to obtain for college students and small businesses to hire within, but it seems congress, the senate and presidents of universities are not looking to the internet, when searching a for jobs solution, rather they battle over old methods. This article is not to bash, but to point out the truth of the reality, that average americans see everyday on the news.

The last few days, I wrote various articles on how social media can provide college students with jobs, while interns can receive great training while going to college, so they do not lack job experience when they are out.
When I was in college, back in 1996-2002, while obtaining two degrees, there was zero preparation, in which college students were able to prepare for life outside of college.

Life outside of college, can be very stressful, as including myself and friends alike, there was a disconnect of leaving college and realizing that the great college years were over. Maybe just maybe, if colleges started preparing students more and more with job skill, not just knowledge, then the disconnect from college could be an easier transition.

Social media jobs are booming and also small businesses need more and more social media workers, so why do colleges not offer these platforms, for interns and labor skills alike on a mass scale?

Social media is the solution for jobs and also for small businesses to get back on their feet and start hiring. Lets take the plumbers, electricians and other trade businesses I personally sold at Sprint Nextel. These business owners do not have a big internet marketing department, as they do not want to take the responsibility to hire within, so the owners then sub contract the web marketing out, which draws a few different conclusions.

1) The small business does not get targeted local business traffic, due to a short screening of web marketing agencies.

2) The small business owner takes a massive loss, because many search engine marketing companies are novices and just use clients money to build their own agency up, as seen from my observations.

3) Small businesses are now scared to start any social media, then they freeze hiring, because they feel they have been taken advantage of , therefore sitting on their cash and using traditional methods, in which do not work well, such as commercials for local businesses.
We are in a position in the world today, where our government officials need to act, rather then look at traditional means to supply jobs.

The internet is not going away, in fact SEOChampion LLC executives expect 2013 to be the biggest year, with social media new platforms coming to light.
So why does Congress and the Senate always look at the past on how to create jobs, when there is a proposal on the Internet table and here it is?

The article I wrote for jobs seekers that are out of work, also make sense, but there needs to be some great small changes, which seem simple, from a citizen standpoint. SEOJOBS

Written by Mchael Rotkin, Founder & CEO of

follow @seochampion for the latest news on web marketing and jobs

If Your Unemployed & Collecting a Goverment Check – This Plan Could Potentially Work ?

Posted on: December 5th, 2012 by Michael Rotkin

The possible solution for the unemployed is proposed in a new government system, based on 20 years online experience and being unemployed at 17 years old from my second job at Hometown Buffet, 18 years ago:

The proposal would be, in order to get a government check if your unemployed and out of work, the unemployed would be required to get a template website, provided by the government and start engaging in a online work manner, to advance to a small business owner, while looking for a job.

Then the government would allow ads by google and yahoo and bing on the unemployeds provided blog, after 3 months, based on the amount of posts done. If the citizen does not blog, he or she will be contacted within hours and monitored.

This method for the out of work citizens will increase skills for the future, expand social media outreach and increase productivity, via blogging and following direction, to better themselves.

Then the government local unemployed offices, will monitor the out of work citizens and internet usage, via software created to see when the unemployed has logged into their blog and what posts were made and what progress has been made on a daily basis. All the tricks like a blogger spinning and taking others content, will be found via software and the blog post will be deducted as work.

Instead of the government giving the unemployed money freely out, the job seekers can opt to work for and with the government, while aquiring new skills and trade.

upon successful engagement from the job seeker, Google would allow ads at the 3 month mark not 6 month mark, like normal blogs that are new, along with yahoo and bing to the unemployed, which will then in turn increase the work force of the unemployed.

The unemployed will gain job skill and then can work for small businesses, doing online marketing or they can choose to continue to work with the government provided blog/website and expand their horizens and earn money.

Yahoo, Bing and Google will make more money and pay more taxes via this new method, as this also will help with increasing jobs. The unemployed, will pay tax on their online revenue and the money given by the government, will be reduced based on a sliding schedule of ad revenue obtained, which allows independence from government money.

Any questions let me know, as this is a basic good plan of increasing creativity. This would also help promote the use of government funds and also promote working closer with the unemployed across the United States, stimulating the minds of our of work force.

Written by Michael Rotkin, based on creating a opprtunity to get the work force back on their feet, with positive engagement, working in social media

5 Million+ New Jobs For Post Military-College Students-Interns-Grads & Small Businesses| Outline Part 1 of 2- Rough Draft Details

Posted on: December 5th, 2012 by Michael Rotkin

Rough draft written on blackberry at 1:20pm PST by Michael Rotkin for the better of America and to help our ecomony get a nice lift.

Personal Thoughts from last week expanded:

2,000 colleges in the database, includes community colleges, junior colleges, even high schools( 30,000) and universities for the sake of the idea, times 15,000 students on average is 30,000,000 students interns, without counting grads

Students work to pay back loans, from student run social networks that filter in main stream media, and main stream media gets ads on page( @wsj @barrons etc) and students get 50 percent or less and then 70 percent of students pay goes to college loans back to government or if they pay on their own, it goes to student card on campus, so schools keep money as well.

Then we take the great amred forces, post military and help them find jobs with a niche avenue, while they engage in social media and blog, which brings family closers as well. We can expand social media outreach to engage great training and behavior to the youth at a early age. More to come…..

Then college grads, have opportunity to continue their blogging, offer advice to new students and show them the avenues of online social media and ways to earn a living, aslong as its approve by main stream media and social media, per say… Also more jobs can be offered, look at exmaple @unlvrebellion , as sports is whole other opportunity within the colleges and not just universities, but JC’s and Community colleges.

Fraternies and sororities, will earn money for their respective clubs, by way of a ” mandatory” statue per say, in which all clubs engage in same method and pay 30 percent to the colleges and government taxes and earn money via display ads or affiliate marketing by promoting media sites, like @bloomberg @cnbc @nytimes to name a few at random. The names mentioned are from the top of my head and in no way favored for this article synopsis…

Small Businesses will come back, as the local colleges will engage with small businesses and handle their social media perhaps and or the colleges will build a community around helping small businesses. Small businesses are hesitant to move forward with online marketing, so having the support of the local colleges and post military, will gain confidence and also any small business owners, that may have folded during hard times, will be encouraged to come back.

Small businesses that have capital troubles, can possibly receive aid from the government in the form of credits, minus aid ( 10% etc) that will go towards college students helping, via a remodel of their website and also helping the troubled small business with online marketing, while educating them on social engagement via Goverment blog posts. Small businesses get help from college students and college students receive compensation, while helping small businesses.

More to come tomorrow, as part two is written, but not edited…

Written here by Michael Rotkin to get our jobs back….
Michael Rotkin
CEO-Internet Marketing Director
SEOChampion LLC