For many people, SEO is an addition. Use Seo to Build Your Brand.
It’s odd, that even Google says that if you need to hire an SEO, the earlier the better, especially when you intend to launch a new site.
Google said that because SEO isn’t an icing that you can just squeeze on top of your site. It’s a main ingredient.
This is applicable to your BRAND as well. When you start your brand and your site, you shouldn’t disregard SEO, no need for second thought.
Developing user experience is what SEO is all about. That is the reason why Google is concern about the design, content, speed, mobile-friendliness and more.
The ever-so-hyped UX vs SEO is a fake. And, as a brand, giving a maximum user experience should be your first priority.
SEO influences different aspects of the user experience.
Peter Morville teaches us the simplest illustration of what a user experience feels like in the diagram.
In any business you’re in, your user experience will be developed around how your users feel about you on all aspects of the User Experience Honeycomb.
How your users feel about you is a reflection of your brand image.
To make your users feel good about your brand, concentrate on the different user experience studies:
Useful: Your content should be helpful and relevant.
Usable: Your site should be easy to handle.
Desirable: Your design should attract your target audience.
Findable: Focus on content and make searching for information easy.
Accessible: Your site should be mindful of people with disabilities.
Credible: Your brand must show signs of authority and prompt trust.
When constructing your brand, take into consideration the above attributes which are the hallmarks of an ideal user experience.
Most of these attributes, like being useful, usable, searchable, accessible and credible map directly to SEO. After all, search engines assess the overall user experience and determine if your site is the best result to show.
If you haven’t optimized your brand yet for the search engines, now is the best time to start!
Learn more on how to build and promote your website, hire an SEO to help you do it.
Cited from neilpatel.com