The Empire Joins Facebook And Twitter

Posted on: October 31st, 2010 by Lina

The iconic Empire State Building (ESB) has made a move into social media with the launch of a Facebook Page and a Twitter account.

On Facebook, people can post comments, share their photos, view images taken by others, purchase tickets and receive news about the building.

On Twitter, people can follow the ESB Observatory for real-time updates.

Via Facebook and Twitter, people can stay updated on future events, including the building’s 80th anniversary, which will happen in May 2011. People can also find facts about the building and regular updates on celebrity visitors. In addition, the social media effort includes information about the building’s tower lights, which commemorate holidays, events and special causes.

“With the launch of our Facebook and Twitter pages, the Empire State Building looks forward to connecting with fans in real-time and providing instant digital access to the Building,” said Anthony E. Malkin, Empire State Building Company.

“The Empire State Building has always been a symbol of ingenuity and progress, and we recognize the importance of innovating the building itself and the way we communicate to the world.”

To read more about this, you can visit related links.

“Cited from Webpronews.”

To Accommodate Google IDs Flickr Moves

Posted on: October 31st, 2010 by Lina

Yahoo-owned photo-sharing service Flickr is getting more flexible with regards to how users can sign in. The site has started to support OpenID, and Google is its first partner in this endeavor.

“This feature will allow people to sign up for new Flickr accounts by using an existing Web account via OpenID, starting initially with Google as the first partner service. Google users will be able to register by linking their accounts with Flickr and then will be able to use their Google ID every time they log-in to their Flickr account,” a Flickr representative explained in an email to WebProNews.

And that’s plenty interesting. Plenty smart, too, since it could convince a few more people to start playing with the site. But there’s one other aspect of this development worth noting.

The representative added, “In 2008, Yahoo! became the largest provider of OpenIDs in the world when 100s of millions of Yahoo! users were first given the ability to use their trusted Yahoo! ID to log in to any site on the Web that accepted OpenIDs. Now, with today’s announcement Yahoo! is for the first time becoming a ‘relying party’ . . .”

So it looks like Flickr and Yahoo are being accommodating in more ways than one.

Additional sign-in tweaks and improvements are supposed to be on the way, as well.

To read more about this, you can visit related links.

“Cited from Webpronews.”

Social Strategy Key Elements for Increasing Conversions

Posted on: October 31st, 2010 by Lina

As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than any one strategy.

Social media marketing can be broken down into three categories: earned media, paid media, and owned media. This is how Maggie Fox, CEO of Social Media Group presents it. Social Media Group, by the way, counts brands like SAP, Ford, Yamaha, ING Direct, CNN, and Thomson Reuters (to name a few) among its clients.

“In the simplest possible words, earned media is when someone says something about you rather than you saying it yourself,” Fox tells WebProNews. “Paid media is when you then pay to place your content on a third-party channel, and then owned media would be your own channel, so when we’re talking about social, there are social components to all of these things, that would be something like Twitter or Facebook, or you know, your own social website.”

On using social media in general, Fox says, “At the end of the day, it all comes back to a simple thing, and that’s fishing where the fish are. The primary business reason is 70% of people who are online spend time on social platforms, so go where they are.”

Check the tips and make sure you got the key elements.

Your Social Strategy May Lack Key Elements for Increasing Conversions.

To read more about this, you can visit related links.

“Cited from Webpronews.”

Generative Nature of Online Video Marketing

Posted on: October 31st, 2010 by Lina

It may only be 15 degrees outside in the Windy City; but inside Day 1 of the Search Engine Strategies conference, subjects such as online video seem to already be hot topics for discussion. WebProNews kicks off its SES coverage this week with Chris Richardson behind the microphone. Chris is joined by Ben Wills, an online marketing consultant and owner of BenWills.com, who gives his initial impression of this morning’s sessions pertaining to online video.

In his chat with WebProNews, Ben immediately starts with the recognition that the realm of video search is increasing at an exponential rate.

Generative Nature of Online Video Marketing


“Cited from Webpronews.”

Tips on How To Approach Social Media In 2010

Posted on: October 31st, 2010 by Lina

While most companies have come to agree that social media use is important, the “how” remains unclear in many cases. Ravit Lichtenberg, founder and chief strategist of Ustrategy, was good enough to give her thoughts on the subject during an interview at OMS 2010.

Lichtenberg tried to dispel what might be one common misconception by stating, “Social media itself is not a tool. It is a strategy.” She then added, “Every business should have a strategy around social media.”

Tips on How To Approach Social Media In 2010


“Cited from Webpronews.”

Remember to Manage Social Media

Posted on: October 31st, 2010 by Lina

It’s no secret that businesses are becoming increasingly involved in social media. There are tremendous opportunities in the social space and as Lisa Buyer of The Buyer Group says in this video, social is not going anywhere.

Some businesses are hesitant to incorporate social media into their business structure because of the negativity that could come with it. Lisa says that transparency is part of the game of social media and just like social, it’s not going away. She also points out that businesses simply need to treat their social efforts the same way that they would treat any other business strategy.

Remember to Manage Social Media


“Cited from Webpronews.”

Social Media and Business

Posted on: October 31st, 2010 by Lina

Chris Brogan and Lee Odden have been teased about their striking resemblance to each other, so WebProNews decided to feed to the humor and interviewed them together. Both Lee and Chris are a lot of fun, and they are also very knowledgeable in the Internet marketing industry.

In this video from PubCon South, the two discuss social media and where it fits into marketing. Chris says that we are seeing more and more larger companies embracing social media. There are also many people using social sites because they think they can “get rich quick.” As companies determine how to effectively use social media, Chris predicts the number of “get rich quick” people will rapidly decline.

Social Media and Business


“Cited from Webpronews.”

Put some Humor to Social Media Marketing

Posted on: October 31st, 2010 by Lina

Tim Washer, the Social Media Manager at Cisco, is bringing a unique element to the company’s social media efforts. When appropriate, he and his team incorporate humor. In this interview from the Inbound Marketing Summit, Washer tells WebProNews how humor can be a valuable asset.

His team, specifically, works on the service provider marketing side of the company, which includes a very niche audience of service providers. Their goal is to keep this audience engaged in the community. Although this audience is used to very technical items such as white papers and mega test results, Washer and his team have brought an entertainment aspect to the table as well.

Put some Humor to Social Media Marketing


“Cited from Webpronews>”

Small Businesses Can Do Just like Walmart

Posted on: October 30th, 2010 by Lina

Take a look at what Walmart’s doing on Facebook. The retail giant has put together a Groupon-like model for driving sales via its Facebook page, with a Facebook called CrowdSaver. Hat tip to The Next Web for pointing this out.

Walmart’s fans can look at the possible deals Walmart has come up with, and if any one deal gets a certain amount of likes (pre-set by Walmart), the deal will become a reality at Walmart.com while supplies last.

“We’re putting you in charge of lower prices,” the company says in the heading on the app page. “If enough people Like this deal, we’ll make it happen.”

Right now, they’re displaying an Element 42″ Plasma TV with Wall Mount with an 18% off discount price of $398. The deal required 5,000 likes to take effect, and the goal has already been met, as Walmart says, “Congratuations! There were enough Likes to make this deal happen. Come back later this week to purchase this deal.”

Walmart already has close to 2 million Facebook fans, so there is a pretty good chance that any deal they post will get enough likes to become real. That is unless they set the goal ridiculously high, but I doubt they will do this, because they want people to buy this stuff.

The tactic is not only going to be good for driving sales of select items, but it should help Walmart continue to boost its Facebook fan number as more people catch wind of this, which should happen fairly quickly, given that the strategy takes advantage of Facebook, which is obviously social by nature. People will see others’ likes through their news feeds.

Just keep in mind the goals for your strategy and know your limits. Make sure these clear to customers when applicable.

To read more about this, you can visit related links.

“Cited from Webpronews.”

YouTube CEO To Step Down

Posted on: October 30th, 2010 by Lina

A change in leadership will soon take place at the site Google bought for $1.65 billion. While speaking at a conference in Ireland, YouTube cofounder and CEO Chad Hurley announced that he’ll step down and assume an advisory role.

Hurley was the last of YouTube’s cofounders to have close ties to the organization, and it’s not every day that a CEO operating at this level gives up his position, which makes the change significant. In all honesty, though, this development may not be as exciting as it sounds.

There’s no reason to believe Hurley’s being forced out, for example, since he’s been more than happy to let Googler Salar Kamangar run things for several years. There’s no reason to believe Hurley’s bailing, either, since the terms of the Google-YouTube deal released him a long time ago.

Hurley also complimented Kamangar, who appears to be the obvious choice in terms of replacing him if Google decides to keep the CEO position.

It should be interesting to see where the cofounder of YouTube lands next.

“Cited from Webpronews.”