Opportunities available for development for Social Media

Posted on: December 29th, 2010 by Lina

According to source, If we expand the definition of exports to include anything outside the borders of the province (in Canada and beyond), New Brunswick is also benefitting from the export of services – particularly telephone and e-mail-based customer-contact activity.

While we don’t have complete data on the full scope of the customer-contact centre industry (because it is not an industry per se, it cuts across multiple sectors of the economy); we do know that somewhere between 15,000 and 20,000 New Brunswickers spend their days interacting with customers in Toronto, Calgary, Dallas, Sao Paulo and hundreds of other locations covering activities as wide ranging as hotel reservations and jet fuel purchases. There are millions of customer interactions each year between New Brunswickers and the world.

Using the ‘administrative and support services’ industry as one proxy, New Brunswick has witnessed explosive growth over the past 20 years. In 1991, there were roughly 5,000 people working in this industry. In 2009, that had grown to almost 19,000 people. New Brunswick has more people working in this industry, as a percentage of the workforce, than any other province in Canada by a wide margin. The finance and insurance sector in New Brunswick has also witnessed above average growth driven by the financial services customer contact centres in the province such as TD Insurance, Royal Bank and Cooperators Insurance.

This rapid growth has pushed up wage rates. The average weekly wage in the administrative and support services industry is up 41 per cent in just the past decade (compared to 27per cent across the economy).

As long as there has been a customer contact centre industry in New Brunswick, people have been worried about its longevity. The fear is that migration of customer interaction to the Internet will pose a serious threat to the New Brunswick industry. Because these companies are not capital-intensive (compared to a pulp mill or an auto manufacturing plant) it is relatively easy for them to downsize and then close their New Brunswick operations as the demand for direct interaction with customer service staff declines.

This is certainly a threat and it is very likely the customer contact centre industry in 2020 will be substantially different than the industry today.

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General Motors Revving Up its Social Media Operations

Posted on: December 27th, 2010 by Lina

According to source, the social media marketing agency hired by General Motors to increase the auto giant’s online presence has opened a new office in Detroit and upped its hiring, technology blog Mashable reported Monday.

The company, Big Fuel, currently has about 15 people at its Detroit office, CEO Avi Savar said, and is looking to double that number by March.

The agency has another 80 people in New York.
Savar said he hopes to have a staff of more than 200 by the end of 2011.

Big Fuel was brought on by GM about three months ago. The agency has not yet created any campaigns for GM, but Savar said a few are set to launch in January, including one for the Chevrolet Cruze called “Cruze-arati” that gives Cruzes to people who have big followings on social media.

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Social Media’s Person Of The Year

Posted on: December 25th, 2010 by Lina

According to source, Chinese netizens poke fun at the spectacle of Mark Zuckerberg being greeted in a country that bans his Web site. The government’s welcoming banner auspiciously reads: Warm welcome to China – the founder of the website ’404 Not found.’ For a man lauded recently by Time Magazine and whose life is portrayed in an award-winning movie, what motivated the CEO of Facebook to visit the land of the dragon?

There’s been a lot of speculation as to whether or not Zuckerberg’s Great Chinese Adventure was for business or pleasure. Meeting with just about every top technology executive in the land with his girlfriend Priscilla Chan in tow, is he chasing the one chunk of the Earth’s population that has eluded his monolithic social network?

Knowing that Facebook is censored in the country, this did not stop Zuckerberg from visiting with Charles Chao, CEO of Sina Corp and Weibo, a leading Chinese Web portal and Twitter clone. This was followed up with a meeting with Wang Jianzhous, chairman of the the state-owned telecom operator China Mobile, and a visit with Robin Li, CEO of Baidu, the company’s answer to Google in China.

When I approached Kaiser Kuo, director of international communications at Baidu for insight regarding Zuckerberg’s visit, he noted that the “story deserved to die on day one and not stay in the news as long as it has.”

And perhaps Kuo is on target. Zuckerberg has long had a fascination with China, having learned Mandarin and studied its history and culture for some time. But then again, there is also reason to believe that Zuckerberg’s desire to control the flow of “open” communication on the Web could be targeting China to gain access to its 1.35 billion people – who are currently using other social networks condoned and controlled by the state.

In a graphic novel about Facebook, titled, Facebucks & Dumb F*cks this premise is played out in a battle of wills between Zuckerberg (aka Z-Man) and the Chinese government as if Facebook (aka Facebucks) was a competing sovereign state.

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Social Media Critic Moving To Facebook

Posted on: December 21st, 2010 by Lina

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to.

According to source, Paul Adams, the Google researcher who, over the summer excoriated aspects of social networks in a popular slide deck, said today he will be heading to Facebook in the new year. “After ~4 years in the awesome Google UX team it’s time for a change + I’m excited to be joining Facebook in the New Year,” he tweeted.

The move is seen as a setback for Google, according to reports. In addition to a social project spearheaded by Vic Gundotra and Bradley Horowitz, the team Google acquired from Slide also is starting work on an internally developed solution, InsideFacebook said.

Adams, a senior user experience researcher at Google, released The Real Life Social Network, a slideshow that addressed the shortfalls of modern social media and privacy concerns.

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Beyond SEO

Posted on: December 20th, 2010 by Lina

SEO has emerged as one of the most important factors in search engine marketing. SEO enables websites to achieve top ranking in organic search results, by utilizing and converting top organic SEO keywords Google shows in our software we provide you, in turn substantially increasing unique visitors and revenue.

And according to source, with Search Engine Optimisation (SEO) becoming an increasingly competitive and saturated market, there is pressure on marketing activities to stand out from the crowd. In a climate where companies send broadcast emails to their entire mailing list on a regular basis, consumers have become deadened by indiscriminate email campaigns.

Emails will soon lose their power as customers become more and more frustrated by irrelevant timing and content from bad practitioners. Most email marketing campaigns also lack the personal touch. They may put your Christian name in the welcome line, but both first time visitors and more loyal customers get sent the same information. A targeted approach is the best way to avoid damaging your company’s relationship with its customers and to build brand loyalty.

Broadcast mailing is a quick and cheap solution, but when emails are being spread on a “confetti” basis, there is a good chance that they will remain unread, be deleted or even worse, be unsubscribed. Companies seem to work with the philosophy that if they send out enough emails, a percentage of these will lead to sales, when in fact they could be doing more harm than good by frustrating and annoying their recipients.

If done accurately, more relevant and targeted email campaigns can increase a business’s net profits by an average of eighteen times more than just using a broadcast mailing approach to potential customers.

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Social networking in Government

Posted on: December 17th, 2010 by Lina

Social networking services such as Twitter and Facebook have become important tools for the government to relay their policies to the public. But some users of the services say that so far, it has yet to go beyond one-way communication.

According to source, the Ministry of Strategy and Finance did a live broadcast of its 2011 economic policy briefing through Twitter on Tuesday. It was the first time a government ministry put a live broadcast on a social networking service. On the following day, Minister of Strategy and Finance Yoon Jeung-hyun invited seven Twitter users to a restaurant in central Seoul for lunch to talk about the economy. The seven participants were all under 30 and were selected at random through the Finance Ministry’s Twitter site.

Most government ministries operate one to three blogs and Twitter or me2Day accounts in the names of ministers or ministries. Recently, the Ministry of Culture, Sports and Tourism and the Ministry of Unification opened Facebook accounts.

However, there is criticism that communication through social networking services is still a one-way street. Twitter users complain that when they post messages on government sites, they do not get a response. One Twitter user wrote on his account that Twitter accounts run by the government are similar to the message boards on government Web sites.

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Mobile Social Networking Beginning to Make Waves

Posted on: December 15th, 2010 by Lina

According to source, mobile social networking is beginning to make waves.

SANTA MONICA, Calif., Dec. 15, 2010 /PRNewswire/ — Interpret, a leading entertainment, media and technology market research firm, today released data from its quarterly New Media Measure™ study that tracks media behaviors, device ownership, attitudes and product consumption. Behavior and trending data from its 2010 third-quarter report reveals that gaming on tablets and social networking on phones are activities on the rise.

According to source,the study finds that over half (52%) of tablet owners, including the iPad, are playing games on their device. Gaming is the second most popular activity on these devices, behind only surfing the Internet (58%). Furthermore, active gamers are more likely than the average consumer to plan on purchasing an iPad or other tablet in the next three months.

Social networking continues to invade the new media landscape, as more consumers are spending more time on social networks than ever before. The mobile phone is becoming a particularly popular access point, with a 12% jump in social networking activity since last quarter. Not surprisingly, smartphone users are especially enthusiastic mobile social networkers, with almost half (45%) of them accessing a social network through their phone.

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Social Media More Important Than Ever For Small Businesses

Posted on: December 14th, 2010 by Lina

Websites like Facebook and Twitter are vital parts of increasing exposure

Using social media to improve a small business’ exposure online is one of the fastest-growing trends today. In the latest news for entrepreneurs, business experts have developed a new Social Media Marketing Program in order to allow small business owners to gain more customers.

The program will allow people to find out the best ways to use these programs and find emerging avenues to promote their products. Those in the marketing field predict that social media will continue to rise in the years to come and that business owners who ignore the area may be losing out to others.

“I constantly get questions from business owners about how they can use social media to get more prospects and sales for their business,” said Vicki Zerbee, a social media consultant. “For most it is overwhelming because marketing on the internet is very different from traditional marketing.”

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Backlinks for Link Building

Posted on: December 6th, 2010 by Lina

Link building is a Search Engine Optimization
Process and it is one of the most important
factors for achieving top search engine rankings.

Getting backlinks helps increase your visibility
in the eyes of the search engines, since each
backlink is considered a “vote” for your site.

You don’t necessarily receive more website
traffic from the sites that link to you, not
usually, but the links you get can increase your
search engine visibility.

Link building is safe, if you practice proper
link building strategies. Proper link building
strategies include the link velocity, which means
how fast-and-furious your link acqusition rate is.

You can get backlinks for link building through,
Forums, Social bookmarking, Article Marketing,
Reciprocal links, 3 ways links, RSS feed submissions, other related sites and lot more.

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Tips For Social Networking

Posted on: December 3rd, 2010 by Lina

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

Difference about social Media and Social Networking. Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others.

Here are some few pointers for effective Social Networking:

* Think before you post, things you put on your sites can and will come back to haunt you. Any pictures you show or updates you write are public. Even if your account has privacy settings activated, your information is never completely secure.

* Make sure you have an online presence. Social networking sites are not just used by young professionals. You need to stay up-to-date.

* If you don’t want others knowing certain things about you, keep in mind that you control what information you post.

* Remember that your online presence is part of your professional image. The content on your social networking sites creates your online presence. Consider the image you want to portray.

* Do not let social networking take over your life. Stay productive. Some people become so involved in updating their virtual presence that they let their other responsibilities slide.

* Remember that phone calls and in-person visits are still an important part of doing business

* Do not post negative comments about your employer. If you do have a gripe with your employer, talk to the appropriate person in your company.

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