No “Actors” for The Social Network

Posted on: January 31st, 2011 by Lina

Awards season has been kind to The Social Network. At the Golden Globes, the film won Best Director (David Fincher), Best Screenplay (Aaron Sorkin), Best Score (Trent Reznor), and Best Picure, Drama. Jesse Eisenberg and Andrew Garfield had been nominated for Best Actor and Best Supporting Actor for their roles as Mark Zuckerberg and Eduardo Saverin respectively.

Then, The Social Network was nominated for 8 academy awards, including: Best Picture, Best Direction, Actor in a Leading Role, Adapted Screenplay, Cinematography, Film Editing, Sound Mixing, and Music (Original Score).

The film missed out on any wins at the Screen Actors Guild (SAG) Awards last night, however. Eisenberg, Garfield, and co-stars Justin Timberlake and Armie Hammer were all in attendance, and presented the film’s nomination for Outstanding Performance By A Cast In A Motion Picture. It was also nominated for Outstanding Performance By A Male Actor In A Leading Role (Eisenberg).

Eisenberg hosted Saturday Night Live over the weekend, and was met during his monologue by SNL’s Andy Samberg portraying Mark Zuckerberg. Then he was met by the real Mark Zuckerberg. Cited from Webpronews.

SEO

How Social Media Drives Sales Relationships

Posted on: January 31st, 2011 by Lina

So how does social media influence or result in sales?

According to source:

Facebook – “The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand – either to receive promotions & coupons (40%), get updates on upcoming sales (30%) and show their support for companies (39%).” – ExactTarget 2010.

Twitter – “For over 40% of the time people are on Twitter, we spend it learning about products and services, listening to what others have to say and giving opinions. That explains why over 20% of the time we’re on Twitter, we’re ready and willing to buy directly off Twitter.” – Edison Research 2010.

Social Networks – “For every hour we spend on online, we spend the most amount of time on social networks, almost 15 minutes of every hour. Roughly half of the time (approx 6+ mins), we are seeking out products and services and looking to have a sales relationship with brands.” Nielsen 2010.

As more brands include commercial offers in the social experience they provide for customers, those customers will become increasingly comfortable with the notion of social commerce. At the same time, more social features are being added to ecommerce websites. In the way that blogs and Twitter accounts are expected features of brand websites, so will social commerce functionality.

Building a flexible strategy that considers business goals and the people to engage will help marketers identify the best mix of tactics for their social media marketing program. Developing processes from a corporate and an individual standpoint will help sustain, not stifle, social engagement activities in the long run. Start by building community and relationships. Listen, respond and create value. Monitor and analyze for opportunities to implement social commerce features, but don’t rush it.

How have you incorporated social media into your business processes? What are you doing to create more sustainable social participation within your organization?

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Cited from Webpronews

Social Media

A Sustainable Social Media Marketing Strategy

Posted on: January 30th, 2011 by Lina

For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business.

There are many questions that need answers: ”Should we develop a strategy first before engaging?”, ”Should we experiment and develop a strategy as we go?”, “Will it ever be OK to ask customers if they want to buy directly within social channels or will we always have to tiptoe around the subject?”

Here are a few considerations to help answer those questions and establish the framework for a sustainable and successful social media marketing program.

Social Media Strategy: “An ounce of prevention is worth a pond of cure”. Having some idea of what measurable goals and business outcomes you’re after is essential for planning resources and forecasting outcomes.

Social Media Marketing Tactics: The best mix of tactics needs to tie into the plan for reaching business goals. Whether it’s “Better engage with our customers” to “Filling the top of the sales funnel”, an understanding of audience preferences and behaviors will lead to the right tactical mix.

Social Media Process: “Companies who start with implementation are at risk”, is a great quote from Jeremiah Owyang in his recent post, “A Pragmatic Approach to Social Business“. There he lists a checklist of 8 steps that form a process for approaching social media. Jumping into tactics can send a company in a very unproductive direction. Working through a strategy, tactics and developing processes leads to efficiencies, scalability and social engagement that is true to the business goals.

Social Commerce: Social Media that Leads to Sales: Question – What’s the return on investment (ROI) of Social Media? Answer – What’s the ROI of having a phone system in your office? That phone systems facilitates communications for a wide variety of reasons that are important to the functioning of the business from product/service inquiries to hiring new employees to customer service.

Social media in a business sense, is technology that facilitates communications, sharing and connecting brands with customers. For the most part, people buy from those they like and social media helps build, maintain and improve those relationships.

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Cited from Webpronews

Social Media Marketing

Be more competitive on Search Engines

Posted on: January 29th, 2011 by Lina

Our Las Vegas SEO search engine internet marketing agency firm specializes in increasing the amount of unique visitors, leads, sales and revenue via higher SEO keyword ranking on the organic keyword left results on all desired search engines. Through SEO, we help get clients increase their website presence with social media, mainly inlinks, SEO consulting, SEO blogging and much more, to fullfill the growing SEO algorithm formula.

SEO is about specializing in achieving keyword dominance for our client’s top industry keywords to reduce the cost of PPC , while including gaining SEO ground. Websites by fulfilling the 270+ parts of Google’s algorithm that ranks websites higher, in turn gives higher keyword placement and new keyword SEO placement for new domain sites doing SEO.

SEO has emerged as one of the most important factors in search engine marketing. SEO enables websites to achieve top ranking in organic search results, by utilizing and converting top organic SEO keywords Google shows in our software we provide you, in turn substantially increasing unique visitors and revenue.

Imagine seeing your website on your most popular Seo keywords you need. That is a great feeling. Here at Seo Champion, we put our clients on top of the search engines and increase exposure with matching their website to a 70+ part algorithm formula that is used by Google, Yahoo, Msn, Ask and every major search engine worldwide.

When you hire SEO Champion, you receive a tailor- made A-Z service, not someone we trained or sub contracted to do your work for you, or give you a quick fix.

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SEO

New Google Acquisition Could Be A Key To Company’s Social Battle

Posted on: January 28th, 2011 by Lina

Earlier this week, it was revealed that Google had acquired fflick, a site that lets you log in with your Twitter account, and see what your friends have said about movies.

According to Jason Kincaid, who first reported on the acquisition, fflick had always planned to expand beyond movies, with that just being the first vertical. It seemed to make sense that Google would take advantage of this to improve its social search features, including Hotpot. I was not alone in this thinking.

Having your Twitter friends’ opinions about things you search for right along with the rest of your search results could be pretty valuable.

I was somewhat surprised to see Google announce the acquisition the next day on the YouTube blog, saying that the fflick team would become part of the YouTube team. Don’t get me wrong, this makes sense too, as a way to make YouTube (Google’s greatest social asset) more social, in the way Google described.

“Many of the YouTube videos you watch and love are also shared on sites beyond YouTube.com,” said YouTube Group Product Manager Shiva Rajaraman. “Our site is built, in part, on social tools like comments, video responses and ratings. In recent years we’ve worked to integrate these social signals across other popular social platforms. For example, we see more than 400 tweets per minute containing a YouTube link, and over 150 years worth of YouTube video is watched on Facebook every day.”

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Cited from Webpronews

SEO

Facebook Will Never Let You See Who’s Viewed Your Profile

Posted on: January 27th, 2011 by Lina

It will be good to know who views our profiles, but is there a chance we will know who views our profiles in FB?

If you use Facebook, there’s a good chance you’ve encountered some app or some friend claiming they’ve found a way for you to see who has been viewing your profile. Chances are, it was a scam.

In fact, a few months ago, there were reports circulating about such scams. One in particular, security firm Sophos said attracted 60,000 clicks in just a few hours. Such scams still pop up from time to time. Your best bet is to ignore them, no matter how curious you are.

Facebook has acknowledged in the past that there is no way to view this information, but a post on Quora makes it pretty clear that there never will be a way either.

When someone asked the question: “Will Facebook ever offer a feature like LinkedIn’s, where you can see who has viewed your profile, Facebook Director of Engineering Andrew ‘Boz’ Bosworth simply says: “NO”

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Cited from Webpronews

Facebook

Twitter Promotions

Posted on: January 26th, 2011 by Lina

The Twitter brain trust has decided to turn some of their exponentially-growing traffic into a monetary outlet with the upcoming launch of their self-serve ad platform.

Following the Facebook promotion method, Twitter’s ad service will, according to MediaPost.com, allow Twitter users to create two types of self-serving advertisements:

Promoted Tweets and Promoted Accounts.

The Promoted Tweet aspect encourages followers to interact with the message in question, in the form of re-tweeting and other methods. As for promoted accounts, this campaign will attempt to get more followers for the Twitter user doing the promotion — essentially, it’s a “hey, follow me” blast — whose appearance across the Twitter network depends on which user recommends it.

The appearance of the Promoted Account in a tweet stream depends a great deal on what keywords the user targeted, as well as the Twitter users the account in question is following. Once a Promoted Account tweet is recommended, Twitter will display it to relevant users — again, based on keywords and followers.

The user will then be charged for any followers they pick up. As far as cost, MediaPost has more:

There are several ad payment options: Pay for engagement events (CPE), Pay for impressions (CPM) or Exclusive for daily Promoted Trends. CPE costs the advertiser a minimum of 10 cents each time someone clicks on the link in the tweet, as well as retweets, @replies or favorites for the Promoted Tweet.

As far as Promoted Tweets, users must select from a recently-tweeted message. Once promoted, these tweets will appear in Twitter streams of those following the account, and will be annotated as such. They will also appear to users who follow accounts similar to the one doing the promotion.

For instance, if you’re promoting a tweet from an SEO blog, chances are, your tweet will appear to users who follow the Danny Sullivans of the world. All promoted tweets and accounts will be labeled as such, “Promoted by _____,” which should eliminate any confusion.

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Cited from Webpronews

Facebook, MySpace, YouTube Named Top Blacklisted Sites Of 2010

Posted on: January 25th, 2011 by Lina

Social media sites like Facebook, MySpace, and YouTube continue to polarize corporations and people in charge of networks, judging by a new report from OpenDNS. The sites showed up on both “top blacklisted” and “top whitelisted” lists covering the entire year of 2010.

Then the company added, “Whitelists are typically used when there is a desire to block entire categories, but access to selected websites is granted on an exception basis. These sites represent the most trusted sites in their category.”

Top Ten Blocked Categories

Not surprisingly, the top ten most blocked categories are focused on providing a safer Internet experience for students and children, and a more work-appropriate environment for businesses. Percentages indicate the proportion of networks using category blocking that reference a given category.

1. Pornography — 85%
2. Sexuality — 80.1%
3. Tasteless — 77.3%
4. Proxy/Anonymizer* — 76.2%
5. Adware — 69%
6. Nudity — 67.2%
7. Hate/Discrimination — 58.7%
8. Lingerie/Bikini — 58.5%
9. Gambling — 58%
10. Drugs — 57.3%

Top Ten Blacklisted Websites
Blacklists are typically used when there is no desire to block an entire category in principle, but there is a focus on preventing traffic to specific websites based on a combination of their popularity and content. This top ten list suggests a concern with the use of bandwidth by streaming sites and with privacy concerns from advertising networks.


Percentages indicate the proportion of networks using blacklisting that reference a given site.

1. Facebook.com —14.2%
2. MySpace.com — 9.9%
3. YouTube.com — 8.1%
4. Doubleclick.net — 6.4%
5. Twitter.com — 2.3%
6. Ad.yieldmanager.com — 1.9%
7. Redtube.com —1.4%
8. Limewire.com — 1.3%
9. Pornhub.com —1.2%
10.Playboy.com — 1.2%

All sorts of interpretations seem possible as a result. An unpleasant one for Mark Zuckerberg: perhaps companies like Facebook less than Playboy. Or, to head in the other direction, maybe the average office worker prefers Facebook to Playboy, thereby necessitating the “blacklist” response.

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Cited from Webpronews

Ways to Improve Your Twitter Strategy

Posted on: January 24th, 2011 by Lina

What do you think makes a tweet work?

Here are some interesting ideas that will help you get more out of every tweet!

According to source, Tweet quality versus tweet quantity – The study looked at the relevant importance of tweeting only when you had something really interesting to pass along (quality focus) versus a strategy of tweeting with frequency to make sure your content was always in front of your audience (quantity focus). The study showed tweet quality is MUCH more important than quantity. Tweets that provided a higher average number of clicks per tweet with a track-able link correlated to higher follower growth.

I guess this finding verifies my hunch. People who tweet on a schedule just strike me as unapproachable and disconnected. While the study definitely verified the “quality” strategy, you still have to be in the game – average tweets/day during their testing ranged from 2.9 to 11.0.

The first words are critical – At 140 characters, tweets are like headlines and people scan them quickly. If you want to catch someone’s eye, think like an advertising copy writer and make sure that either the main topic keywords or a number/statistic are found in the first 3-5 words.

The results also recommended against using the standard retweet style (i.e. “RT @markwschaefer: …” to start the tweet), instead shift attribution to the end of the tweet (i.e. “… via @markwschaefer”) so people can concentrate on the first words.

Quality tweets live four days – If you measure the lifespan of a tweet by the number of days on which it receives at least one click, then tweets don’t live very long. On average, tweets with a clickable link received at least one click on four separate days with a range of one day (not a very popular tweet) to 23 days (very popular content).

Optimal time between tweets – In a study examining the number of clicks on business-related tweets, the optimal space between business tweets to attract the most clicks is either 31-60 minutes or 2-3 hours. Tightly packed tweets just don’t appear to attract as much attention as tweets with more space between them. The study really couldn’t explain the bi-modal distribution. The cause of the dip in click activity for tweets between 61 and 120 minutes is uncertain. This is “Cited from Webpronews.”

I find this a very interesting research, a very good read and hope it will help you hit your tweet.

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Twitter

U.S President Obama To Answer Questions Via YouTube And Twitter

Posted on: January 23rd, 2011 by Lina

YouTube is inviting users to submit questions to President Obama for an exclusive interview that will take place two days after the 2011 State of the Union Address.

The YouTube Blog offers details. “Go to youtube.com/askobama to submit your question now, or watch the speech on Tuesday night with your webcam or video camera nearby so that you can record and submit your question as soon as it strikes you.”

“This year, you’ll also be able to ask your question via Twitter: just include the hashtag #askobama in your tweet. And be sure to have your say in what should be asked by voting on questions submitted by others, too.”

President Obama’s answers to a selection of the top-voted questions will be streamed live from the White House on youtube.com/askobama at 2:30 p.m. ET on Thursday January 27.

Users have until Wednesday, January 25 at midnight ET to submit their question. YouTube said video questions are preferred but it will accept text. Video questions should be about 20 seconds and asked directly to the president.

The interview is the first in a series of world leaders in 2011 as part of YouTube World View. YouTube said within the month it will hold a similar interview with a prominent Republican leader.

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Cited from Webpronews

President Obama