According to source: Based on a TV Guide user study, social networking discussion concerning television shows drives tune-in, loyalty and live viewing ratings. Because of social network impressions, 17% of respondents polled mentioned they became a fan of a particular show, and 31% stated they continued to watch a program. 27 % stated that they watch much more live programming in order to avoid internet spoilers, up from 20% in 2010. TV Guide queried from it’s over 24 million monthly users.
Those who said a social networking impact motivated them to start watching a show cited reasons being that people got good stuff to say about it (76%), topics were interesting (64%) and 13% claimed that they just like to watch shows that other people are watching. When asked about why they were continuing to watch a specific show, 77% said that social networking effects really helped maintain their interest, 66% cited topics and storylines again and 34% mentioned controversial moments.
The entire outcomes of the survey conducted in February will be presented by TVGuide.com at Hill Holliday’s TVnext Summit in Boston on Monday. TV Guide states that their findings originated from the survey of 3,041 users.
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“Cited from Webpronews.”
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