Develop thick skin when blogging. People may belittle your company, your products, your ideas and maybe even you. So listen to this good informative video. If you need coaching feel free to contact
Some Blog Tips
Read other blogs in your target industry marketplace. This is a great way to following the action, to what is going on in your marketplace and keep up to date and posted..
Proofread your blog for grammar and spelling errors. Use a naturally user generated content and conversational tone as if you were actually speaking to your audience in a public setting.
Its great to leave comments on other blogs, in your target audience marketplace, as you will get attention and inlinks. You should also apply the whole url and you should get a link back to your blog so people can find your blog if they want to learn more
Give back to your advocates and loyal contributors, with posting, features and support for their help on your site. This will help you, to strengthen marketplace relationships that are win-win.
Develop a business blog strategy to counter your detractors, consider employing the help of your advocates in strategically flanking your detractors.
Email for site-links or link exchanges. You should spend your time figuring out ways to get people to link to your blog because of your content.
Be diligent and smart, in responding to comments and questions from your audience. You goal is to keep the conversation going so you can pull valuable information from your target audience so you can provide them with what they need.
You don’t need to have the world linking to your blog or reading your blog; your focus should be about connecting with your target audience.
If you buy or use a free template for your blog style, try to find template that is not too cluttered, sometimes having too many blog features will distract your target audience from your message, which is why I use wordpress.
Be polite and ask permission from others, that you would like to publish on your blog. If someone sends you a great email you may want to publish it, but be careful, you do not want to offend the sender, but check his background online.
Do not engage in negative criticism of others in your marketplace no matter what. Be thoughtful and pay attention to what you are trying to accomplish and keep a low profile.
Talk about your competitors and shop them. The Internet marketplace will respect you if you can take a dignified approach to showing your strengths as compared to theirs.
No one wants to read a boring or rss driven blog.
Register your blog with indexers. feedster, technoratie, ice rocket, google, yahoo, pubsub, and others.
Use analytics to monitor and understand the traffic coming to your site, at minimum, Google Analytics a free or another server based tool like on seobook.com
If you have multiple target audience blogs and strategies, you will need multiple bloggers that focus in on each of those areas individually.
Once you have some content and its good and uniques, let the analysts in your industry know that you are blogging. You can either give them a call, email or link to their blog.
Plan a blogging structure plan for how to handle bad news, a company crisis or blog detractors on your websites in a form of a newsroom or report abuse.
You must figure out if you will engage, ignore or redirect these issues to another channel after you get larger.
Different Internet Blog companies handle this with a variety of public relations methods, plan in advance what the best strategy is for your online reputation.
Internet Public Relations are not dead, in fact, they have just started, and blogging is now part of it. Blogs are the new public relations tool of choice.
Do not hire Internet marketing firms to help develop your a blog strategy if they are not blogging themselves. If they do not do it, or do it poorly, then how can they help you?
When writing in your blog, use the language that your target audience uses; avoid using terms that are too industry specific.
Find or train a blogging expert to help guide your blogging strategy. This person may or may not be your corporate blogger, but find someone that can guide, provide best practices, and get the tools in motion.
Seek out industry blog leaders, read their work, talk to them and hire them if necessary.
Ask offline neutral third party advisors to provide feedback about your blog. Negative feedback as well as positive feedback will be helpful.
For long posts, use text editors for grammar and spelling. Edit and reduce your content before posting.
Do not disappear for long periods between posts. Your readers will disappear as well. You must post on a regular basis so that it gets readers into the pattern of constantly wondering what they are missing by not reading your blog today.By Michael Rotkin
