Because email marketing is one of the oldest forms of Internet marketing, many people think it is outdated and not useful. But according to blogging legend Darren Rowse of ProBlogger, it is anything but dead.
He began utilizing email newsletters since his parents wanted a way to get the latest content from his blog. Rowse originally thought that RSS would kill email marketing but now realizes that email is one of the most popular ways that people, both young and old, access information on the Web.
Email Marketing Not Outdated Yet
“Cited from Webpronews.”
