Hispanic Online Marketing-Market To Hispanics By Mobile-PC

One company reaching out to first-generation Hispanics via cell phones is Austin, Texas-based edioma, which offers English-language mini-courses on mobile phones. Presenting at the Portada conference in October, Larry Upton, edioma's founder and president, seemed as if he was responding to Bill Gates' utopian message at Davos in January 2008-2009

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