Facebook is the king of the hill relating to social networks, however it faces increasing competition from a couple of old foes. Google is rampantly trying to play catch up in the social networking space, though Twitter seems to have a new-found motivation for improvement. There is news out about Facebook’s technique (which interestingly enough is reminiscent of Google’s overall strategy for the last decade: acquisitions, acquisitions, acquisitions.
A new statement out from Bloomberg states that Facebook is about to make about 20 acquisitions this year, that would be twice as many as last year. This is not a rumor. It’s completely from Facebook’s director of corporate development Vaughan Smith.
There is a lot more to maintaining a strong user experience and keeping people involved than just piling on the acquisitions. It’s what exactly is done with the acquisitions, and just what features are added or kept or removed that keep people around. It is also partnerships and the developer ecosystem which make things interesting, entertaining or worthwhile.
Facebook is also anticipated to acquire more music-oriented with the help of a number of partners. The latest U.S. release of the popular Spotify may play an important role in that.
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“Cited from Webpronews.”
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