Together with Facebook’s stock price creating a slow recovery following the spectacular disaster that has been the social network’s IPO, the organization is reportedly trying to increase its revenue. Facebook is apparently in talks with TV executives on making money with Facebook’s “Like” button regarding videos.
The information of the plan really are a little unclear, however based on the New York Post, Facebook would like to partner with network and cable TV to host videos – regardless of whether whole episodes or clips isn’t clear. Facebook would provide the businesses with valuable details about the popularity of their content – through the Like button – even though the companies might boost the exposure of Facebook’s video hosting.
While Facebook does indeed currently host trailers as well as other videos, they’re reportedly making not much money from it. This plan of action will allow Facebook to increase the ad revenues produced by its video. Based on the Post, the plan has brought mixed reactions from the executives, that are concerned with limiting their very own financial exposure. On the other hand, it appears that Facebook has recently obtained a deal in place with TBS. Though the terms of the deal happen to be unclear, it appears that Facebook will promote some of TBS’s content, while in turn netting a share of the actual revenues from advertising linked to the content.
The offer with TBS notwithstanding, this particular plan seems to still be in fairly initial phases. With their stock price still well below the IPO price and revenues down since last quarter, Facebook definitely needs all of the help it can get.
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Cited from Webpronews