Google does a lot to educate the open public on new technology. Additionally they do a lot to bring us new technologies, but their latest effort is more centered on companies.
Google has partnered with Mindshare to help educate companies and businesses on mobile. The task is called Mobile Garage, and it’s just about all showing companies how they may make use of the medium in the marketplace.
Groups of experts in New York, London, and Singapore will help Mindshare clients with mobile aspects like creating apps, search optimization, and countless other information that can help businesses grow and evolve using mobile.
Nick Emery, CEO Mindshare Globally comments on the utility of Mindshare:
“We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It’s about trial, experimentation and speed to re-design our business. Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future.”
Matt Brittin, VP, Sales and processes, Northern and Main Europe comments on teaming on top of Mindshare:
“We have adopted a ‘mobile first’ philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients. Mindshare have already shown strong momentum in the mobile marketing space, and have a great opportunity to lead their clients to win on mobile in the future.”
Mindshare already has associations with sibling WPP mobile shops Joule and H-Art, and also the Mobile Garage venture will continue to work well to accentuate those partnerships. There’s without doubt which having Google educate businesses upon mobile signifies a definite advantage.
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Google and Mindshare
Cited from Webpronews