Just in case you haven’t heard the news, the official name for the Webspam update Google released this week, is reportedly the Penguin update. Google’s Matt Cutts even tweeted an image of a stuffed Panda hanging out with a stuffed Penguin. How cute.
Right now, we don’t understand specifically what all Google considers with this Penguin update. But Google managed to get pretty clear that it’s about focusing on those violating its quality guidelines. Here’s a precise quote from the statement:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.
Certainly, there wasn’t this much apparent clarity with the Panda update. There was (and frankly, still is) lots of conjecture concerning how to survive Panda. Google did release a listing of questions that webmasters should ask themselves associated with how Google assesses quality, but it wasn’t totally black and white.
Luckily, Google lists exactly what the quality guidelines are. Quite simply, Google tells you exactly what not to do.
For complete information, you can visit related link Google Penguin Update
Cited from Webpronews