Google’s Matt Cutts gave a keynote “You and A” presentation at SMX Advanced this particular week, and talked about that Google is considering offering a tool that will let webmasters disavow particular links.
Matt McGee at SMX sister site Search Engine Land liveblogged the conversation. Here’s his quotation of Cutts, that was in response to a question regarding negative SEO:
The story of this year has become much more transparency, but we’re also trying to be better regarding implementing our quality guidelines. Individuals have asked questions regarding negative SEO for a long time. Our guidelines utilized to say it’s just about impossible to do that, but there have been cases where that’s occurred, therefore we changed the wording on that section of our guidelines.A few have suggested that Google could disavow links. Despite the fact that we include a lot of protection against negative SEO, there’s been a lot talk about that we’re talking about being capable to enable that, perhaps in a month or two or three. We recently wrote about Google’s wording change concerning negative SEO, which appeared to be an admission from the company that this practice is definitely possible. These words from Cutts seem to be further confirmation.
As soon as Google launches this tool, assuming that it really does, it will likely be very interesting to see how the rankings shake out. It ought to be an indication of precisely how essential links are actually these days.
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Cited from Webpronews.