For local Seo, the 2017 will probably be the year for Testimonials and Reviews.
As our business continues to develop, we have premeditated surveys signifying that some 92% of consumers read online reviews now and that 68% of these mention positive reviews as an important trust factor.
We’ve gone through a significant repair of Google’s representation review/testimonial guidelines while finding that major participant like Yelp will publicly dishonor guideline breakers. We have witness a major publication post a controversial piece proposing that website testimonials pages are useless, drawing thoughtful industry rebuttals illustrating why well crafted testimonials pages are actually significantly helpful in a variety of ways.
Reviews can influence your local pack rankings, then testimonials can win you in- Search engine results page (SERP) stars, and if that is not believable, the above quote states clearly that both reviews and testimonials on your website can increase Google’s insight of a local business’ trustworthiness and reputation. “That sounds awfully good! Yet, seldom a day goes by that I don’t encounter websites that are neither encouraging reviews nor showcasing testimonials.”
If you are advertising local enterprises that participate to win, probability is you have been studying 3rd party review management for few years now.
Although, not so many has been written about on site consumer feedback.
Definitions and differentiations
Traditional reviews: Direct from customers on third-party sites
When you hear someone talking about “reviews,” in the local SEO industry, they usually mean sentiment left directly by customers on 3rd party platforms.
Traditional testimonials: Moderated by owners on company website. In a very different situation, testimonials have usually meant user sentiment collected by a business and posted on the company website on behalf of customers.
Review content has traditionally been outside of owners’ control, although testimonial content has been subject to the editorial control of the business owner. Reviews have in the past featured ratings, user profiles, images, owner responses, and other features while testimonials might just be a clip of text with little confirmable information identifying the author. Reviews have in general been cited as more reliable because they are apparently not moderated, whereas testimonials have occasionally been criticized as creating a positive, only picture of the business managing them.
Hybrid sentiment: Review+testimonial functionality on company website
Things are starting to change! More classy local businesses are now employing technologies that blur the lines between reviews and testimonials. Website-based applications can enable users to leave reviews directly on-site, they can have Star Ratings, avatars, and even owner responses.