I would like to give a quick run down on the difference between search engine optimization ( SEO ) and pay per click ( PPC ).

Pay per click is when you spend 30 cents to $5.00+ a click depending on industry, with internet law marketing and mortgage-foreclosure being the highest.

Now this model is great for businesses that hire the right person to do their pay per click, as I can help a client  that spends $10,000 to achieve $40,000 per month in profit on a average company profile survey over the past 6 years.

Be careful with novice setups, as Google adwords is set up as a fort! Adwords has many options to spend your money everywhere, but only a few work for certain industries.

Now there is many ways to buy sponsor links. You can do Search ( Google.com search box results ) , content match ( ” Other website partners of Google and its monolopy of search engines including Yahoo.com, where you see displaying google ads relevant to your content” ).

The “Content Network ” can be great to use on Adwords, Yahoo PPC., Msn PPC, Ask.com PPC to get a lot of clicks at a low cost per click. Content network should only be used and should be monitored daily to see results.

Now well move off pay per click for a few, and on to my favorite SEO-”SEOOR” ( “Search Engine Optimization Organic Results” ) SEOOR directly identifies the organic side of the search engines ( The Free Side )

You will see the organic listings which has been on every search engine for years. They are on the left hand side, where the natural results have existed since inception. Now these companies have been in those places for years and have the most relevant and algorithm set the search engines are looking for to rank highest. But these companies can be moved and you can move into their place.

Once your website has the correct algorithm sets applied within its code and offline, your ranking increases naturally, as you will move up in the results over the course of my seo algorithm work.

So the difference between seo and ppc is, owning your land and not renting per click!

PPC is instant, so we advise you start with ppc and let us manage your campaign as we do Seo for you and then slowly decrease your ppc spend as seo increase rank”!

Please contact me seochampion@yahoo.com for a free quote and consult seo report by email.

Thanks Michael Rotkin

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This document is written by Michael Rotkin Seo Expert, Owner of Seochampion.com on 8-2-08 at 2:51 am Pst, In no way is this information allowed to be duplicated. Seochampion.com has tracking software to track any content copying across all countries.

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