Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]
Due to the ever-increasing rise in mobile adoption, mobile marketing is priority of many marketers these days. It’s really no surprise, considering that mobile internet consumption is expected to overtake desktop internet usage by 2014, according to Microsoft Tag. However, while we frequently talk about the significance of mobile marketing tactics such as optimizing your emails and website for mobile devices, there is one side of mobile marketing we have touched on very minimally.
What exactly we are talking about here is the use of SMS text messages for marketing, along with a new infographic from Mogreet highlights some interesting data about its potential. The infographic focuses on the power of SMS in terms of the concept of “narrowcasting.” You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts , the opposite of transmitting a general message to a larger audience. Just in case you’ve ever done any email segmentation, you should understand how much more powerful this approach can be. So if you are interested in the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.
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