Roger had an amazing time at last week’s MozCon meeting community members, watching speakers, singing karaoke, and even getting his groove on. Although MozCon was a whirlwind of awesome, Roger made time for another one of his favorite activities: reading fantastic articles to share with you! He’s bursting at the seams to share his favorite finds:
1. The War On “Free” Clicks: Think Nobody Clicks on Google Ads? Think Again!
Are sponsored ads taking over your Google SERPs? Larry Kim’s extensive study explains why and highlights what this might mean for marketers.
2. Announcing MozCast – The Google Weather Report
We’re proud to announce the first algorithm-based weather report. Track Google’s algo changes, browse weather history, and be on the lookout for stormy skies!
3. Rethink Digg
Digg v1 is launching this week. Here’s a glimpse of the site rebuild, new features, and a great example of transparent marketing.
4. What If Links Aren’t As Important As You Think?
Bing discusses the potential lessening value of links and lays out alternative tactics all SEOs should be focusing on.
5. Majestic SEO – Open Site Explorer Shootout!
In a duel of epic proportions, Mozscape and Majestic go head to head in a link analysis shootout to determine which is the best tool for providing backlink website data.
6. Job Boards – Inbound.org
Inbound.org launches their job board for marketers. Recruiting for talent or looking for a new gig? Make sure to check it out.
7. Annie Cushing’s Must-Have Tools
The most gigantic list of SEO tools ever created by mankind. If you perform even 1 task in the over 300 mentioned in this Google Doc (which you do), you don’t want to miss this!
8. Dozens of Content, SEO, and Social Tools Mentioned at #MozCon 2012
Looking for that one exciting tool mentioned at last week’s MozCon? This comprehensive list includes all the tools discussed at the conference.
9. Announcing: The Links API Extension for Excel for Mozscape
Open Site Explorer is now inside Excel! Build reports and create quick applications to fetch valuable link data from all 4 Mozscape APIs.
10. What To Do When Someone Copies Your Startup
An inevitable time in a startup’s lifecycle has finally arrived: someone has copied your business and asked you for help. Now what? Help your competitor to help yourself.
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