The search industry has seen multiple changes during the last couple of years. Among the most distinctive changes are social, mobile, and local being integrated into search results. Even though each of these play an important role in the search evolution that has occurred, it’s reasonable to say that social tops the list.
The influx of Facebook, Twitter, Google+, and now players such as Pinterest has all dramatically impacted how users search. With Google as the dominant search engine, it has clearly pushed its social endeavors aggressively to become the leader in both sectors. After Larry Page became Google’s CEO, reports circulated that he was tying all employees’ bonuses to the success of Google’s social strategy.
What’s more, in a recent interview with Charlie Rose, when asked if he was concerned about Facebook’s competition in search, Page answered with: “It’s something that we take seriously just like we do social media.”
According to Grant Simmons, the Director of SEO and Social Product at The Search Agency, Google has been worried for some time about competition, especially in social. Although the latest statistics show that Google+ has over 100 million users, it’s clear that it is not gaining the same traction that Facebook did.
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Cited from Webpronews